Thank you for this thoughtful piece!
As a female physicist, it’s made obvious to me on a daily basis how gender stereotypes hurt people’s ability to feel comfortable in their skin. Like the man in the OPI video said, expression is freedom.
I discuss this topic through the lens of a woman afraid to be feminine in my article, Girly. Only recently have I worked up the courage to paint my nails in my male-dominated physics department.
The type of movement that OPI has started in this campaign does more than simply empower men to fight gender stereotypes. It lends legitimacy and respect to typically feminine expressions.